Accounting websites seem to be fond of stock photography of suits. Or Fortune 500 companies.

While suits are nice if your intention is to intimidate and inspire confidence, it doesn’t project the vitality that accounting could project if given the chance.

Accounting practitioners are not always people in suits. Its practitioners are also housewives paying their bills, kids filling their piggy banks, handymen handing in their receipts, garage based web developers grappling with algorithms for collecting sales tax. And while accounting is simple for anyone to learn, it is kind of like learning to survive in the wilderness – something that would be nice to learn but that most people are either too intimidated or too patronized to learn.